By narrowing down the messages you communicate, employees are less likely to feel overwhelmed by more information than they can digest. Based on our experience, here’s what we’ve found to work well when you just don’t feel like you’re getting through.
How To Prioritize Your Messages
- Make a list of all the messages you’d like to send to employees and have them engage with.
- Narrow your list down to the top three messages.
- Use multiple channels to focus on your three core messages and monitor feedback to see if your overall response rate is better.
- Revise future communication strategies to build on the successes and lessons learned from narrowing down your messages.
Once employees are engaging with your communications, it’s easier to test whether different channels are more effective than others. Over time, your HR team will have a solid strategy for clearly communicating new information, and your employees will be grateful for not overwhelming them.
Clear communication strategies helped the City of Kirkland launch their on-site clinic. Want to read how they engaged with employees about their new benefits? Read our white paper about designing the perfect benefits strategy: Benefit Strategy Design: Solving an Impossible Task.